Classified SEO techniques

SEO techniques area unit classified into 2 broad categories:

Techniques that search engines advocate as a part of sensible style cited as White Hat SEO, and

Techniques that search engines don't approve and conceive to minimize the impact of cited as Black Hat or spamdexing.

White Hat SEO:

An SEO plan of action, technique or technique is taken into account as White Hat if it follows the followings

If it conforms to the search engine's pointers.

If it doesn't involves any deception.

It ensures that the content an exploration engine indexes and afterwards ranks is that the same content a user can see.

It ensures that an online Page content ought to are created for the users and not only for the search engines.

It ensures the nice quality of the net pages

It ensures the helpful content offered on the net pages

Always follow a White Hat SEO plan of action and do not attempt to fool your web site guests. Be honest and undoubtedly you'll get one thing additional.

Next chapter onward we are going to place light-weight on White Hap SEO techniques. The WHST area unit terribly easy and may be steer clear off investment a lot of price.

Black Hat or Spamdexing SEO :

An SEO plan of action, technique or technique is taken into account as Black Hat or Spamdexing if it follows the followings

Try to improve rankings that area unit marginal of by the search engines and/or involve deception.

Redirecting users from a page that's designed for search engines to 1 that's additional human friendly.

Redirecting users to a page that was totally different from the page the computer programme hierarchical .

Serving one version of a page to look engine spiders/bots and another version to human guests. this can be known as Cloaking SEO plan of action.

Using Hidden or invisible text or with the page background color, employing a small font size or activity them inside the hypertext markup language code like "no frame" sections.

Repeating keywords within the Meta tags, and exploitation keywords that area unit unrelated to the site's content. this can be known as Meta tag stuffing.

Calculated placement of keywords inside a page to boost the keyword count, variety, and density of the page. this can be known as Keyword stuffing .

Creating low-quality websites that contain little or no content however area unit instead full of terribly similar key words and phrases. These pages area unit known as entry or entry Pages

Mirror internet sites by hosting multiple internet sites all with conceptually similar content however exploitation totally different URLs.

Creating a scalawag copy of a well-liked internet site that shows contents just like the first to an online crawler, however redirects net surfers to unrelated or malicious internet sites. this can be known as Page hijacking.

Always be away to adopt any of the higher than Black Hat plan of action to boost the rank of your web site. Search engines area unit good enough to spot all the higher than proprieties of your web site and ultimately you're not about to get something.